How sound elements are used in media industries.
Educate: Narration in documentaries is used to explain information to the audience and help them understand the meaning. It educates the audience by informing them about the scene taking place. There are a lot of educational media texts that use narration, such as; documentaries and podcasts. https://www.youtube.com/watch?v=QMbHLF_zwjs
In the documentary the women narrating the documentary explains why sharks cannot be kept in aquariums. She says at 2:51 'That aquarium attendance jumped 30% while the shark was on display.'
She does this to explain the impact of having the shark at the aquarium and how attendance rose for having the shark there which is not usual.
Sell
product/Inform: Voiceover’s in advertisements are
used to sell the product being advertised. It is also used to inform the
audience about how the product works and explain all of its qualities. There are many informative media texts that
use voiceovers and narrations, e.g. Radio commercials, adverts, movies. https://www.youtube.com/watch?v=6vCr6gNQmJU
In Barry Scott’s Cillit bang
advertisement his voice over explains the product and uses of it. At 0:13
seconds he says “easy on lime scale”
He does this to inform the
audience how the product works. This also sells the product as many people find
it hard cleaning lime-scale and the cillit bang works well for it. It is also
compared with a similar product but one that is not as good so customers are
more likely to buy his product.
Atmospheric sounds: This sound element is used to create a certain mood in thriller films. Theses sounds are usually used in horror films, to create atmospheres that fit with the scene or to create feelings within the audience. mostly suspense and to keep them on edge. My example is from the film The conjuring horror film. https://www.youtube.com/watch?v=3I8jjzN0ud0 In the beginning at 0;19 there are sounds of strong winds blowing and the necklace rattling this creates suspense until she is pulled on the bed by an unknown force. At 0;56 there are sounds of floorboards creaking and thunder to create suspense because nothing has happened yet, and the girl has just been woken up and looking around. When she turns to walk back up the stairs and the light switches off and darkness overcomes the corridor, the sounds with this create fear within the audience as they are yet to find out what will happen to her.
Sound effects: Sound effects really help explain what is going in certain scenes in films and movies.
My example is from The conjuring when Lorraine falls through the floors all the way to the basement. https://www.youtube.com/watch?v=Ci3WjNJvfV8 From 0:25 until she lands on the floor the sounds of each floor board breaking as she falls through emphasises the impact of the fall and how much pain she must've gone through. The sound affects are to emphasise it. By 0:30 she lands on the floor with a loud thump emphasizing her fall.
How it enhances visuals/Wild tracks: A wild track is an audio recording intended to be synchronised with film or video but recorded seperately. An example is shown in the video game 'Call of Duty' there are sounds of gunshots used which are obviously artificial because the game is automated and not real life, for there to be sounds of gunshots. This makes the gaming experience for the player way more enjoyable and engaging for the person playing the game. Also the bombs exploding and glass breaking makes everything sound more believable while the visuals show it.
The sound of the walkie talkie radio makes the gamer feel as if they are really in the game and at war with opponents. https://www.youtube.com/watch?v=Fk7iWwMZykM
Music/Sells product: https://www.youtube.com/watch?v=J9Y7CLmHhJc
https://www.youtube.com/watch?v=-6jK_Nzb9HQ
The background music in both perfume adverts enhances the value of the perfume as more people will want to buy it and the music creates a good mood and attitude in the customers making them want to buy it more. The music relates to what is going on in the advert and keeps the people watching engaged and attracted.
Use of silence: Silence in a film is usually used to build tension and make the audience think during the silent period of time. This is usually used in horror films where the silence is used to build suspense. https://www.youtube.com/watch?v=76yBTNDB6vU At 1:24 there is a 7 second break of silence before the man fires his gun. The silence builds up tension towards the gunshot because it is so sudden and shocks the audience. Making them jump in there seat or just to make sure it has an affect on the audience watching.
Atmospheric sounds: This sound element is used to create a certain mood in thriller films. Theses sounds are usually used in horror films, to create atmospheres that fit with the scene or to create feelings within the audience. mostly suspense and to keep them on edge. My example is from the film The conjuring horror film. https://www.youtube.com/watch?v=3I8jjzN0ud0 In the beginning at 0;19 there are sounds of strong winds blowing and the necklace rattling this creates suspense until she is pulled on the bed by an unknown force. At 0;56 there are sounds of floorboards creaking and thunder to create suspense because nothing has happened yet, and the girl has just been woken up and looking around. When she turns to walk back up the stairs and the light switches off and darkness overcomes the corridor, the sounds with this create fear within the audience as they are yet to find out what will happen to her.
Sound effects: Sound effects really help explain what is going in certain scenes in films and movies.
My example is from The conjuring when Lorraine falls through the floors all the way to the basement. https://www.youtube.com/watch?v=Ci3WjNJvfV8 From 0:25 until she lands on the floor the sounds of each floor board breaking as she falls through emphasises the impact of the fall and how much pain she must've gone through. The sound affects are to emphasise it. By 0:30 she lands on the floor with a loud thump emphasizing her fall.
How it enhances visuals/Wild tracks: A wild track is an audio recording intended to be synchronised with film or video but recorded seperately. An example is shown in the video game 'Call of Duty' there are sounds of gunshots used which are obviously artificial because the game is automated and not real life, for there to be sounds of gunshots. This makes the gaming experience for the player way more enjoyable and engaging for the person playing the game. Also the bombs exploding and glass breaking makes everything sound more believable while the visuals show it.
The sound of the walkie talkie radio makes the gamer feel as if they are really in the game and at war with opponents. https://www.youtube.com/watch?v=Fk7iWwMZykM
Music/Sells product: https://www.youtube.com/watch?v=J9Y7CLmHhJc
https://www.youtube.com/watch?v=-6jK_Nzb9HQ
The background music in both perfume adverts enhances the value of the perfume as more people will want to buy it and the music creates a good mood and attitude in the customers making them want to buy it more. The music relates to what is going on in the advert and keeps the people watching engaged and attracted.
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