U14 - The audience profile for BBC radio 4

1) The radion station is called BBC Radio 4. It has been on air since it was founded in 1967 30th september. It is owned and operated by the British Broadcasting Corporation.
They broadcast a wide variety of spoken word programmes including news, drama, comedy, science and history. BBC Radio is funded by TV license, it has no advertising.

The listening figures show that BBC Radio 4's population is 54,752 and the reach is 10,484.
4.5% of the listeners are aged between 15-25 this shows that it may not be as interesting to younger people than it is to elder because majority of listeners are older. 76.3% of the listeners are aged between 45-65.
The average hours per listener is 10h 51m and the reach by gender is 51.5% male and 48.5% female. This shows that more males are interested in listening to Radio 4 then females.

The Radio Station runs a 24 hours a day, 7 days a week. They include documentaries, dramas, news and current affairs. The timings are very flexible appealing to there audience as there work schedule may vary.